Mandate Overview
Desi Brand — 15-City Retail Expansion
India Gully is the exclusive retail expansion advisor for this Desi Brand — a differentiated, India-centric consumer retail concept targeting both Tier-1 metros and fast-growing Tier-2 cities.
The mandate covers 15 cities with a store size format of 1,200–2,500 sq ft. Unit economics are well-validated: the brand has a proven 36-month payback period at existing stores, strong same-store sales growth and a franchise model that is fully documented and replicable.
India Gully is actively working to identify and execute the right retail leasing locations, negotiate favourable lease structures, manage fit-out coordination and support franchisee onboarding. Suitable for mall developers with space to offer, franchisee investors and retail-focused family offices looking for a high-conviction consumer brand exposure.
15 Cities
Target Markets
1,200–2,500
Sq Ft Per Store
36 Months
Proven Payback
₹45 Cr
Total Capex
Full Specifications
| Target Cities | 15 Tier-1 & Tier-2 Cities |
| Store Size | 1,200 – 2,500 sq ft per store |
| Investment Per Store | ₹2.5 – 4 Cr (capex) |
| Total Mandate Size | ₹45 Crore capex deployment |
| Payback Period | 36 Months (proven) |
| Franchise Model | Fully Documented & Ready |
| Advisory Scope | Site Selection, Leasing, Fit-Out, Onboarding |
| Target Investor | Franchisee / Mall Developer / Family Office |
Retail Franchise
Desi Brand
Pan-India
Tier-1 & 2
Consumer Retail
Mandate Details
Mandate Type
Retail Expansion Advisory
NDA Required
No
Advisor
India Gully
